Is anyone else disappointed with the 2010 World Cup commercials? I am. They just haven't interested me as before. Not that I would run out for Adidas or Nike cleats every four years (my Adidas cleats are over 12 years old). And if I did go to the store, I wouldn't miss a minute of any matches, because I can watch on my phone, while driving. Anyway, this Cup's commercials are disappointing because they're just selling products, rather than appealing to the imagination.
We who watch soccer on TV (WWWSOT) remember the old days, when there was no live soccer on TV. The few matches we saw were tape delayed and edited for American TV, i.e. play was cut out and commercials were put in. At some point, we started seeing live soccer. Then, when corporations figured out that WWWSOT are above the national average in education and income, they decided to make soccer-themed commercials. The earliest ones I remember were run-of-the-mill ads with soccer players, e.g. Tab Ramos (Snickers) and Mia Hamm (Pert). Then the ads turned into short films. I've put a few of my favorites below the break.
We who watch soccer on TV (WWWSOT) remember the old days, when there was no live soccer on TV. The few matches we saw were tape delayed and edited for American TV, i.e. play was cut out and commercials were put in. At some point, we started seeing live soccer. Then, when corporations figured out that WWWSOT are above the national average in education and income, they decided to make soccer-themed commercials. The earliest ones I remember were run-of-the-mill ads with soccer players, e.g. Tab Ramos (Snickers) and Mia Hamm (Pert). Then the ads turned into short films. I've put a few of my favorites below the break.